Since the advent of modern publishing, starting with glossy magazines, migrating to the digital and emerging in the smooth era of the 24/7 social mobile, there has been content “for women”.
You know, for the girls.
This pink sphere of service journalism was often little more than marketing (see: the origins of the term “soap box”), was occasionally circled back to the sexually liberated (cosmopolitans) and again and again (and again and again).
At its core, women’s publishing is zealously dedicated to selling perfection: how to be beautiful and slim, how to maintain a well-appointed, well-organized home, how to throw the best dinner party. How, how, how.
The dark side of this tells us how we know that we are never quite perfect enough. In the watered down offerings in such a world, we find plenty of scare tactics, and science and authenticity are in short supply. Showing off, paternalism, plain old negro? It’s a very fragrant, hooha-steaming minefield out there.
We don’t believe there is a need to live the life you choose to become some kind of political reactionary. We just know that we are more than bored reading “content” at the level of a ten-year-old (no insult to ten-year-olds).
Service is a nuanced word; it is an important word. We believe the last century of “service journalism” was far from being for women. While our line of work at Organic Authority focuses on the intersection of progressive wellbeing, curiosity, conscious living, and personal growth, we have a point of view.
And this is:
Pink is over.
Jade eggs and feminine washes and blue color in tampon advertisements are over.
“30 Ways to Keep His Interesting in You” paired with “16 Ways to Stay the same Size You Were at 16” and “11 Ways to Stay Calm and Smiling in Late Stage Capitalism” are over.
If there’s one thing women’s media companies have to tell us, it’s that there is just so much to do as a woman. News flash: We never do enough of it.
And if wellness companies have one thing to tell us, it is that we will never be good enough. We are the firmer upper sex. We are apparently insanely unhealthy, always in need of another trendy diet tip (it’s really a mystery how we live longer than men).
So we also have the following to say:
Calorie-free “pasta” and juice cures and avoidance of nightshade? Over.
Processed foods are not foods. Juice is delicious, but pure obsession is just that: obsession. And when we’re seriously debating whether or not vegetables like tomatoes and eggplants are healthy (aside from food intolerances) it’s time to laugh because the women’s wellness industrial complex has struck again!
We are for science. Authenticity. We are in favor of saying no to shame. We are here for you.
Wellness and organic are of course inseparable partners. We want to celebrate this and keep sharing why we believe that an advanced life is the best life.
We’re just not going to powder our placentas as long as we’re alive.
Read the latest statement from founder Laura Klein on the new direction of OA here.
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